European Watercare tells customers it won’t hike prices this year

Falling pound

Water treatment specialist European Watercare has announced that it will be holding its 2016 prices for 2017 despite the uncertainty that the impact of the Brexit vote will have on the market place.

The company said that while competitors’ prices were rising, it was committed to freezing prices on own-brand products as it designs and manufactures in the UK, giving it total control over costs for its UK customers.

European Watercare produces and sells eco-friendly water filter products from its UK headquarters in Essex.

“We’re acutely aware of the impact the Brexit vote is having on the market place and the uncertainty this is bringing with it,” it stated. “This has led to some of our supplier partners (Brita, Everpure and 3M) increasing their prices by a minimum of 9%. These companies source outside the UK and have been impacted by fluctuations in exchange rates as well as a realignment of U.K./Eurozone product pricing.”

It said this means that it’s already competitive pricing is now more attractive.

In terms of pence per litre, its CTU10 now costs 57% less than the nearest equivalent leading brand of Ion Exchange filter and at standard distributor pricing is more than £225 cheaper to buy.

European Watercare has ISO 9000, 14001 and 18001 accreditations and prides itself on having environmentally friendly products.

Its CTU’s are 100% recyclable and its iX WATER filters have refill insert technology, allowing the media insert to be returned and replaced and significantly reducing the amount of plastic used.

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