A former operations chief of bakery chain Paul is setting up his own gourmet hot dog chain, with the first site in London already secured.
Tim Mills, whose career in the restaurant market has seen him take in operational roles at Park Plaza Hotels, Pho and Carluccio’s, is promising to create a concept that “offers hotdogs and other fresh foods like no other”.
His brand, which is called Hungerdog, will open its first site in Camden next month following months of preparation to get the concept right.
“Our aim is to offer a terrific quality of product, experience and value for money for our customers, providing them a dynamic venue and service style,” he said.
“Hotdogs in the UK are a variety of food that has neither been served as a particularly decent quality nor offered in a dynamic venue whereby the hotdogs are created in front of the customer, served from a smoking grill. All of our fresh and delicious toppings will be proudly on display, there’ll be none of the common sticking it all together behind a wall!”
The range will consist of pork and beef sausages as well as a vegetarian option, while customers will be able to create their own designs.
Every part of the brand’s menu has been closely created including its range of salads and desserts, which are made in-house, as well as its coffee and confectionary range.
Says Mills: “It took us well over seven months to find meat and bread suppliers who were able to produce products to our exact specification as our bread had to be handmade fresh every night, with a touch of sour dough and our sausages received from farms of only the highest accreditation.”
Mills is part of a four-strong management team spearheading the Hungerdogs business. He is supported by development director Julie Mills, peope partner Salina Gani and marketing administrator Rita Dewan.