Ice cream machine maker Carpigiani is set to open a London development kitchen that will give chain buyers an opportunity to try out its equipment, FEJ can reveal.
The Ali Group-owned brand, which has its UK base in Hereford, is currently fitting out a site that it has secured in the Park Royal area of London.
The facility will officially open in the coming weeks and give the manufacturer its first office presence in the capital. With London representing one of its most important markets, Carpigiani hopes the site will be a draw for customers that are based locally and would otherwise have had to travel to Hereford.
Scott Duncan, sales director at Carpigiani, said the facility will serve several different purposes, including acting as a facility for both one-to-one demonstrations and ‘innovation days’, where customers would be invited to explore new concepts in the ice cream and gelato world.
“We also intend to use the London facility for training purposes and that goes for both customers and engineers. If restaurant groups want to send any of their maintenance team along, which they sometimes do, we can offer the training they want. We also hope to use the demonstration facility for national accounts and chains that want to come along and see the equipment that we have got.”
At its headquarters and factory in Bologna, Carpigiani runs a ‘Gelato University’ where business owners and entrepreneurs can undertake an intensive course in gelato making using the latest equipment. It is understood that members of its tutorial team will be coming over demonstrate their gelato skills at the launch of the London office.
Duncan added that with the London market continuing to increase, and more operators realising the profit potential of serving soft ice cream or artisan gelato, it was a “natural step” to strengthen the level of support it offers.