Falcon tweaks sales team as it seeks orders for cooking equipment from national chains

Grazing kitchen Falcon suite

Falcon Foodservice Equipment has promoted Kevin Veitch as its new head of national accounts, tasking him with driving up adoption of its cooking suites among chain restaurants. 

Veitch has been with Falcon for almost 10 years, most recently as business development manager, having joined the company after several years working in the foodservice industry.

“Kevin’s track record in growing and retaining business is exceptional,” said Lawrence Hughes, sales and marketing director at Falcon. “I’m delighted that he’s taken on this new and very important role.”

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Veitch said he is looking forward to further developing the Falcon business with national account companies, as well as introducing new customers to Falcon and the benefits it can offer to their kitchens. Falcon Keven Veitch

“Despite the current economic uncertainty companies are still investing in new restaurants, new concepts and new equipment and we are on hand to provide our expertise and range of catering solutions to all,” he commented.

Veitch said that success comes down to listening to customers. “It’s absolutely the key. Eight years ago one of our national account customers had a big drive to reduce their carbon footprint, so we suggested our induction products would fit their requirements. They trialled the equipment in a couple of sites, found it was exactly what they were looking for and still install Falcon induction in their new openings to this day.

“Customer back-up, service and support after the equipment is installed is vitally important too. After nearly 10 years, relationships are continually being built upon with customers whom I first met when I joined Falcon. A great example of this is that three out of the five brand new products we launched this June look about to be taken up by three major UK chains.”

Stirling-based Falcon manufactures prime cooking equipment and ranges at its UK factory and is part of the Ali Group.

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