Fast-casual vegan chain plans raft of new projects after winning VC backing

vegan hummus pita

An award-winning fast-casual vegan chain is looking to ramp up its UK operations within the next two years by tripling its restaurant count.

Humpit, The Hummus & Pita Bar, which was founded in 2014 by then 23-year-old Jonathan Phillips, plans to increase its site count from three to nine over the next 24 months.

The chain started as a single pop-up in Leeds and now operates from three sites, two within the city as well as one in Sheffield, and employs over 20 people. Humpit’s newest site opened in Leeds University’s student union in October.

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The majority of planned new sites will be in prime locations in Yorkshire, the North East and the North West of England. As a result of this expansion, Humpit expects to create approximately 50 new jobs.

Privately-owned investment fund based in Yorkshire, Venturian, provided financial investment and support for the vegan restaurant chain.

Phillips said: “We are now looking to develop the company together which gives me the help and support that I need. Our latest store inside Leeds University is a really exciting opportunity and together with Venturian I am confident that we will be able to secure some great new sites.”

Greg Allsopp, investment director at Venturian, added: “With the growth in popularity of healthy eating and the huge rise in veganism, Humpit is extremely relevant in today’s food market. We see a significant opportunity for the business to expand into new cities, bringing the Humpit brand to a new audience.”

The business’s ‘quirky’ brand, relaxed atmosphere and delicious healthy food led to it being number 1 on TripAdvisor within eight weeks of the first store opening in Leeds and in 2015 Humpit was crowned by Richard Branson’s Virgin Start-up winner of the Foodpreneur Award.

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