Fast food chain takes over London rival

Wrap It Up store

Wrap It Up’s expansion plans have been boosted after it was reported that the natural fast food chain has agreed a deal to take over Mexican burrito business Adobo.

The acquisition is expected to add another £1m to the firm’s turnover, according to the Daily Telegraph, which said the three restaurants that Adobo operates in central London will be incorporated into the Wrap It Up chain and rebranded.

Wrap It Up now operates 15 outlets as a result of the deal, but has designs on reaching 100 stores over the next few years as it rolls out its franchise model nationwide.

It furthered its estate recently with the launch of its first site outside the capital, striking an agreement with a franchisee for a restaurant in Manchester. Managing director, Tayub Mushtaq, hopes it will pave the way for further regional growth.

“If Manchester goes to plan and it meets or exceeds our expectations then we have pretty much got a business model that we can roll out across the UK,” he said. “Brighton, Bristol, Bournemouth, Scotland, Newcastle, Leeds, Coventry — wherever the enquiries are coming from we can go to.

Adobo opened its first branch in Holborn five years ago after directors Craig Fraser, a former quantity surveyor, and Mark Walker, an ex-banker, spotted a gap in the market for a fresh, healthy, ethically-sourced fast casual Mexican restaurant in London.

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