First burger bun-branded QR code puts a new stamp on kitchen tech

A Japanese ‘super-diner’ in London’s Chinatown is leading the restaurant tech revolution with the first burger bun-branded QR code and a partnership with streamlined mobile-payment service Zapper.

ICHIBUNS is offering customers the opportunity to claim £7 off their first bill by scanning their burgers, as well as exclusive rewards through the brand new ICHIPACHINKO app.

The partnership with Zapper will offer customers an easy way to make fast, safe payments with a quick scan from a smartphone, leave a tip and even split the bill.

To download the app, guests order any of ICHIBUNS’ signature burgers and scan the QR code branded onto the top of the bun.

In a bid to combat in-queue boredom, the no-reservations restaurant will also be launching its ICHIPACHINKO app. Inspired by the ICHIBAR’s Pachinko machines in the restaurant’s lower level, ICHIPACHINKO will offer a digital version of the popular Japanese pinball-esque pastime.

Benjamin Goldkorn, CEO of ICHIBUNS, said: “Our goal with ICHIBUNS was to be a restaurant experience like no other, and our partnership with Zapper is a great way to achieve this, allowing us to be at the forefront of hospitality innovation by offering much more than just a payment service. Combining it with our own app also allows us to give something back to our amazing, loyal customers, with discounts and prizes available to win.”

The 130-cover fast-casual restaurant is based on London’s Wardour Street and owned by Lord Simon Restaurants UK Ltd.

The firm’s executive chef is Brendan Fong, who most recently served as head chef of one of Sydney’s most renowned Cantonese restaurants and has worked with a number of top restaurant and hotel groups. .

The cooking philosophy he brings to ICHIBUNS in London centres around his belief that less is more, with a focus on the provenance of high quality ingredients to create Hokkaido-inspired dishes.

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