Bakery chain Greggs has joined the likes of McDonald’s, KFC and Costa by opening a drive-thru restaurant.
The company, which has been trading for more than 75 years, has chosen Greater Manchester as the location for what is the first drive-thru it has ever opened.
The unit at Irlam Gateway Service Station in Salford offers all the Greggs classics ranging from sausage rolls, sandwiches and cakes.
Roger Whiteside, chief executive for Greggs (pictured), said that having expanded from the high street into travel locations and other non-conventional sites, Greggs is eager to uncover new opportunities.
“When it comes to food on-the-go, our customers tell us that convenience is key. We’ve been working hard to take Greggs to where our customers need and want us to be including office parks, industrial estates, retail parks and travel hubs,” he said.
The drive thru branch is open from 6am to 9pm weekdays and 7am to 7pm on Saturday. It opens on Sundays from 8am to 6pm.
“A drive thru offers the ultimate convenience and seemed the logical next step for us to take,” added Whiteside. “This is a first for Greggs and we are excited to trial the concept in Irlam, Manchester.”
Bosses are set to keep tabs on the success of the Salford drive-thru before deciding rolling it out in other destinations, but are not understood to have agreed any further sites just yet.
Greggs said last month that sales had increased almost 4% like-for-like so far this year and it expects to meet its growth targets, having already opened 42 new shops – but it remains cautious as a slowing in consumer spending means its sales outlook for H2 is far from guaranteed.
A strong start to the year has seen the firm refit 87 shops, open 42 and close 14.
It said that new shop openings remain focused on new food-on-the-go locations, the relocation of existing shops and new catchments such as Northern Ireland and the south west of England.