Greggs has launched its first-of-a-kind ‘healthier shop format’ at New Cross Hospital in Wolverhampton.
The Greggs bakery at the hospital was famously revealed as one of the busiest in the country at one time, but bosses at the chain this week converted it into the healthiest in the UK.
The shop is the first Greggs outlet to offer a range and promotional deals centred around Greggs sub 400kcal ‘Balanced Choice’ products and adopt a layout which reduces the number of high fat, sugar and salt products on display at the checkout.
Greggs Balanced Choice range includes a wide selection of freshly prepared sandwiches, wraps, salads, yoghurts, delicious hot soups, porridge pots and freshly baked savouries.
The chain hasn’t gone the full hog of banning unhealthy food, however. Freshly baked sausage rolls, doughnuts and bacon rolls will be available to those who want them.
Roger Whiteside, CEO of Greggs, said the healthier shop format is designed to meet NHS England’s targets on food sold in hospitals.
“We have been busy developing a healthier shop format at New Cross Hospital to meet NHS England targets on healthy checkouts, food advertising and price promotions in hospitals and are proud to have to achieved joint second place in a league table compiled by health campaigners, which ranks high-street brands in order of how well they meet these guidelines,” he commented.
“With ambitions to grow to over 2,000 shops nationwide and ownership of our supply chain we are in a unique position to have real impact in encouraging people to make healthier food on the go choices with convenient access at outstanding value.”
In addition to the introduction of its Balanced Choice products, Greggs has created its own range of low-calorie carbonated drinks and flavoured waters, reduced the salt in some of its most popular product lines and introduced gluten-free options.
This year it has committed to extending its Balanced Choice range and gluten-free offering and reformulating its range of sweet products in line with the Public Health England’s year one sugar reduction target of 5%.
David Loughton, CEO of the Royal Wolverhampton NHS Trust, said: “It is important that patients, visitors and staff have a variety of choice when it comes to the food that they wish to eat and in a hospital setting it is important that there are a number of healthy options on offer. I am pleased that the offer now available at Greggs is so wide and that there are so many healthy options open to their customers.”