First Mumbai-themed restaurant out to build a national brand

Aamchi Mumbai food

The owners of an up and coming restaurant in Manchester that serves authentic Mumbai food have plans to turn their business into a national brand if they can meet their short-term financial targets.

Aamchi Mumbai, which has just celebrated its first anniversary, is on course to reach its first-year sales target of £750,000 and is aiming for revenues of £1.25m over the next 12 months.

The company’s sole restaurant is located in Cheadle, but its intention is to begin expanding from 2016.

“Our potential targets are opening at the Intu Trafford Centre, in Hale, Alderley Edge and in Manchester city centre too,” co-owner Suresh Ruia told the Manchester Evening News. “The ultimate aim though is to become a national brand but we want to build our brand first, which so far looks very encouraging.

The 65-cover restaurant in Cheadle village is described as a tribute to Mumbai, with pictures of the city and famous Bollywood actors and Indian spots stars.

Aamchi Mumbai claims to be the UK’s first Mumbai-themed restaurant, with a menu that goes beyond the “usual run-of-the-mill” Indian food available in the UK.

Ruia revealed that if the company is able to establish several Manchester sites in the near future, its next aim will be to head south.

“More branches will give us a new experience, build a stronger foundation and enhance our brand,” he said. “After that we will be ready to open in London, which will give us a true platform to launch a nationwide concept. We feel very confident and encouraged to go on and on.”

 

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