SSP is to open American-style Ed’s Easy Diner at one of London’s busiest stations with 10 more UK-wide launches in its sights by 2020.
Liverpool Street Station has a daily footfall of 180,000 and SSP currently operates 12 units at the site. Some of the brands include M&S Simply Food, Delice de France, The Pasty Shop, Camden food co., The Merchant, Whistlestop, and Starbucks.
In addition to Ed’s Easy Diner, SSP will open a new Mi Casa Burritos, and, as previously announced, a Leon restaurant.
Hamish Kiernan, commercial director at Network Rail, is confident of success: “Ed’s is one of the fastest growing casual dining formats in the UK and their franchise partnership with SSP is a perfect combination to drive operating success in the more complex station environment. We believe Ed’s will be a welcome addition to our Liverpool Street portfolio, providing locals and station users a unique US-style diner experience.”
Simon Smith, CEO of SSP UK, was similarly upbeat about the prospects for the new Diner. “Ed’s is a much-loved brand that has a truly unique personality and a stand-out style that captures the imagination. It will be the perfect complement to the wide choice of bars restaurants, cafes and shops that visitors to Liverpool Street will be able to enjoy.”
Launching 25 years ago, Ed’s Easy Diner, a 1950s American themed diner welcomed its first customers in London’s Soho. Shiny chrome fittings, red and white signature colour scheme and neon signage contribute to Ed’s brand of a classic diner experience.