Former Ambach UK country boss Alistair Farquhar has taken up his new position of ‘EMEA specification manager – consultants and specification’ at Welbilt, FEJ can reveal.
Reporting to VP sales for northern Europe Peter Hunkemoeller, Mr Farquhar will play an important role in the business development team at Welbilt, previously known as Manitowoc.
He will work primarily in the UK, but also across Europe, the Middle East and Africa to gain specification of Welbilt equipment into consultants, hotel chains and targeted projects.
Mr Hunkemoeller said that the appointment was a boost to the company given its efforts to improve its market position over the past year.
“Welbilt has worked hard over the past 12 months to increase awareness within the industry of its leading brands such as Convotherm, Merrychef and Frymaster. The addition to our team of someone with the experience and knowledge of Alistair will hopefully help convert this increased awareness into further specifications, which we will look to feed back through our dealer network in the UK and in EMEA.”
He added: “I know that Alistair is excited to be joining Welbilt with its innovative and class-leading brands, and I am delighted to welcome him to the team.”
Ambach confirmed Mr Farquhar’s departure last month following four years with the brand.
It has since placed Ali Group’s business and brand development director, John Braithwaite, temporarily in charge until a permanent succession plan is in place.