Former Casual Dining Group director makes switch to QSR role

A former finance director of the Casual Dining Group has switched to the QSR side of the market by joining up with The Chopstix Group.

Michael Toon, who spent three years at CDG and prior to that worked for Tragus, which was the former name of the business, takes on the role of finance director with immediate effect.

His appointment is the latest in a series of senior management posts to be filled, following the appointment of Rob Burns as marketing director, and more recently, Jon Lake as managing director. Max Hilton Jenvey was also recently promoted to the newly-created role of global head of franchise.

Chopstix Group managing director, Jon Lake, said: “Michael brings expertise, experience and a proven track record in delivering value and now, as we gear for ongoing expansion both in the UK and overseas, his skill-set will be invaluable to the business.”

Toon oversaw a number of brands at CDG, including Café Rouge and Belgo. He had overall responsibility for driving performance improvement across all areas of the brand and was involved in support, review and sensitivity analysis on capital projects.

Regarding his new post, he said: “The Chopstix Group is fast becoming a real force within the market, and their ambition, not to mention opportunity for growth knows no bounds. I’m delighted to join the team, as the group moves forward with its ambitious but achievable expansion strategy, both nationally and internationally.”

The Chopstix Group was founded by Sam Elia and Menashe Sadik in 2001, however in the past two years, the group’s outlet count has more than tripled and stands currently at 84 units.

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