Metcalfe Catering Equipment has appointed experienced sales professional Duncan Woolmer to the newly-created position of sales manager for the East of England.
Woolmer joins the Welsh supplier and manufacturer of light catering equipment having previously worked for both JLA and Lockhart.
He also knows what it is like to operate on the other side of the fence, having formerly been employed at both La Tasca and Pizza Hut.
Metcalfe managing director, Neil Richards, said his 360-degree view of the market would be an asset to the company as it seeks to grow its business.
“Duncan has extensive sales experience in the equipment sector but, just as importantly, he has also worked on the operator side of foodservice with companies such as La Tasca and Pizza Hut,” he explained “As a result he knows all about the needs of the end-user, something which I am sure will be of great benefit to dealers when he talks to them about the best way to sell Metcalfe’s products to their customers.”
As well as offering sales advice on Metcalfe’s own manufactured products, Woolmer will also be on hand to provide training and demonstration sessions on equipment from the other brands that Metcalfe represents such as Roband, Atollspeed and Edlund.
“Metcalfe continues to grow, and evolve, and in order to ensure that we maintain the very highest standards of service, for which Metcalfe has become renowned, it is vital that we have the personnel in place to support our dealer partners,” added Mr Richards.