Fresh Montgomery targets industry influencers with dedicated buyers’ scheme

Fresh Montgomery has formally launched The HRC 200 – a dedicated buyers’ scheme for the UK foodservice industry.

The HRC 200’s first instalment will take place at The Professional Kitchen Show and The Foodservice Show on 22-23 January 2019 at NEC Birmingham. .

The HRC 200 Buyers Club is the result of two years’ of research and an investment in excess of £75,000, according to the company.

It will bring together 200 of the most influential senior procurement professionals to meet leading UK suppliers, network with their peers, and attend exclusive educational sessions. Being part of the HRC allows buyers to test and trial the very latest product innovations before they enter the wider market.

Every member of the club commits to a minimum of eight prearranged, face-to-face meetings, guaranteeing both buyers and suppliers get an audience with the industry names that can drive their business forward.

Buyers already confirmed include Fullers, Virgin Trains, Amadeus, Pizza Hut (Europe), Bartlett Mitchell, Bestway, Sodexo, Loungers and Starboard Hotels.

Alongside guaranteed meetings, there are a host of benefits for members attending The Professional Kitchen Show and The Foodservice Show in January.

These include an invitation to the HRC 200 Business Breakfast hosted by Lord Digby Jones, access to a bespoke web-based meeting tool to arrange meetings in advance of the show and exclusive entry to the HRC 200 Street Food Festival.

Buyers will also have unlimited HRC Club Lounge access for the entirety of the event and free accommodation at the NEC for one night.

Ross Carter, portfolio director at Fresh Montgomery, said: ““Our Birmingham event is just the beginning. The HRC 200 will continue to run through the rest of 2019 and beyond across our entire suite of HRC (Hospitality, Restaurant and Catering) events. This is an investment in the industry that you don’t want to miss out on.”

David Mulcahy, food development and innovation director at Sodexo UK & Ireland, said: “The HRC 200 Buyers Club is a great idea, connecting procurement professionals to unique suppliers that would have otherwise probably not met. I am excited to see what opportunities come out of the club, not to mention the other networking events that have been arranged for members. Sodexo is always on the hunt for new and innovative suppliers that deliver the best for our clients and customers so I look forward to meeting lots of new people and creating new partnerships.”

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