Friska unveils plans for location expansion project

Friska external

The co-founder of Bristol-based fresh fast-food restaurant chain Friska has revealed his plans for targeting new sites after securing funds.

Friska co-founder Griff Holland is hoping to launch venues in Manchester, Birmingham, Leeds, Reading and Cardiff after securing £3m in private equity funding, Friska told Insider.

Last week it was revealed that YFM Equity Partners had invested £3m into the chain.

Holland told Insider the funding will be used to support Friska’s expansion project which aims to see the brand launch in new UK cities.

The brand currently operates nine outlets in Bristol, Birmingham and Luton Airport.

Holland told Insider: “Over the past seven or eight years we’ve built up our Bristol cluster pretty effectively and we have a good reputation there.”

“We’re now looking to take our offer to new cities. In the first instance, we’ll be opening in Manchester in September and we’re actively looking for sites in the business district.

“We’re also looking for further sites in Birmingham, again in the business district, following the good response to our Brindleyplace restaurant.

“We’ll then look at places like Leeds, Reading and possibly Cardiff further down the line.”

Part of the expansion project included the recruitment of former chief executive of Wagamama and current non-executive chairman of Pho Steve Hill. Hill is to join Friska as non-executive chairman.

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