Glen Dimplex has this afternoon announced a change of direction to focus solely on hot water boilers in its foodservice business.
Following an internal business review, GDPA said it had taken the decision to concentrate its sales and marketing within the hospitality and foodservice market solely on Burco hot water boilers.
This will result in a phased withdrawal of the LEC commercial refrigeration brand in addition to all Burco Cooking products from the sector over the coming months.
GDPA has launched a raft of cooking and refrigeration products over the past year, but Mike Butt, managing director of the business, said there was a clear rationale for streamlining the portfolio.
“The core strength of GDPA has always been within our UK-manufactured Burco water boilers and whilst other products have performed strongly over the last few years, it is believed that by specialising in one product area, we will be better able to service our key customer base through increased innovation and development for which we have some exciting developments planned.”
Mr Butt said it had been a “very difficult” decision for the business to take, but one that it believes will ultimately make it a stronger business in the long term.
“We would like to assure all current customers of LEC commercial and Burco products that we will continue to meet and exceed all our statutory requirements to support and service LEC and Burco brands, as part of our on-going commitment,” he said.
GDPA said the announcement will have no effect on the LEC Medical or Glen Dimplex Home Appliances elements of its business as it refers purely to the foodservice and hospitality sector.