Genware sets date for new barware launch

Nevilles

The company behind the Genware range of barware products has confirmed that it intends to add to the line with a new selection of professional barware within the next six weeks.

Nevilles, the Kent-based outfit that has been supplying the market with light equipment for more than 50 years, plans to officially unveil the new Genware range at Cecil’s Bar in London in October.

Distributors and large end-user groups and chains are being invited to the event, which will see a team of London’s top Mixologists perform interactive cocktail-making masterclasses using the collection.

Nevilles has said it won’t release images of the range until the event on October 1, but claims it will “balance premium quality with competitive pricing”.

“The range has been developed with the discerning mixologist and bartender in mind, for optimum performance combined with an elegant, sophisticated appearance,” said marketing manager William Archer.

Nevilles consulted a number of top mixologists and consultants during the product development process, and those who have seen it insist it hits the spot.

“The products look amazing and have a great feel to them with a good balanced weight,” said James Fowler, a professional mixologist and 2014 UK Bartender of the Year. “They just feel expensive and classic in their design – they represent great value for money against rival products.”

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