Giraffe & Ed’s Easy Diner enter first retail partnership

Boparan Restaurant Group has entered into partnership with supermarket giant Tesco for the launch of retail ranges from two of its popular brands.

From today, a variety of world dishes from Giraffe and US-inspired desserts from Ed’s Easy Diner will be available for purchase in more than 300 Tesco stores nationwide, as well as online.

Included in the new appetiser range from Giraffe, and priced at £2.50 each, are Patatas Bravas, Harissa Spiced Lamb Kofta, Pulled Beef Empanada and Fiery Korean Wings. Giraffe’s selection of main courses, each priced at £4, include Malay Vegetable Curry, Sri Lankan Prawn Curry,

Lamb Tagine, Chicken Tinga, Katsu Breaded Chicken and Tamarind Duck Noodles, while Ed’s Easy Diner desserts options, Cookie Dough and Banoffee Pie, are each available for just £3. Serving sizes of every item are for two people.

Tom Crowley, CEO of Boparan Restaurant Group, said: “As we continue to develop our Giraffe and Ed’s Easy Diner brands, it is great to be entering the retail arena with an experienced and market-leading partner like Tesco. In the case of Giraffe, we are launching some brilliant new dishes representing the brand’s strength in classic and emerging flavours from across the globe, while our dessert choices from Ed’s Easy Diner are true American classics.”

Mr Crowley said that decisions on future additional store locations and dish range expansion will be reviewed with Tesco later this year.

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