Grande Cuisine relocates premises and aims to bring clients closer to the action

Grande Cuisine stand

Cooking equipment supplier Grande Cuisine has relocated to larger premises in a move that it expects to improve customer engagement, particularly when it comes to testing out new kitchen innovation in the induction space.

The new HQ is only a stone’s throw from where it was previously located in Milton Keynes, but it gives the company double the office space that it formerly had.

Most importantly, the unit contains a meeting room area that it hopes to convert into something much more elaborate that will draw in customers.

“I’m not going to say that it’s going to become a full development kitchen, but I do have a plan to create a space that can be used for a multitude of things,” managing director Steve Hobbs told FEJ at the Great Hospitality Show. “It will essentially be a development space for us to be able showcase products, particularly our induction cooking equipment.”

Grande Cuisine was set up three years ago and imports three premium French brands to the UK market: Athanor, Adventys and Capic. Its customers include Roka, One Aldwych, Margot and City Zebrana.

The availability of a facility where customers can see and experiment with equipment, such as induction counters and hobs from Adventys, would assist the sales process, the company hopes.

“We don’t have anywhere currently to take people and present the product,” explained Mr Hobbs. “Exhibitions are the only time when people come to see us so what we are thinking about is how we can achieve closer engagement with clients.”

Mr Hobbs added that the relocation was a “stepping stone” to something even bigger in a few years’ time, when it would then look for a site that could also house demonstration space for its heavy duty cooking suite portfolio.

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