Gregg’s boss sets sights on digital transformation with click-and-collect optimisation

Gregg’s boss Roger Whiteside has said that the company is expanding its digital presence and has plans for mobile ordering.

Bakery chain Gregg’s says it plans to introduce a mobile-based click-and-collect service with hopes of branching out further to offer delivery.

CEO Roger Whiteside told Marketing Week: “The question is still how to make money out of it [delivery] and that’s what we’re trying to work out. If you work with Deliveroo, they charge a commission.

“There’s also the question of how it impacts customer behaviour. Will delivery cannibalise your shopper’s time and stop them going to a Greggs shop? If someone can deliver and it isn’t too expensive we can use it. But there’s still a long way to go.”

Gregg’s CEO says the chain could get to 2,500 shops from its current 1,800.

Under Whitehead’s leadership, Greggs has expanded and re-positioned itself as a major player in the healthy food-to-go market – winning plaudits for its food quality, convenient locations, speed of service, and value for money. I

t now operates over 1,750 outlets, including recent developments like its first healthier shop format at New Cross Hospital, in Wolverhampton, and first drive-thru store in Salford.

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