Gregg’s boss sets sights on digital transformation with click-and-collect optimisation

Greggs

Gregg’s boss Roger Whiteside has said that the company is expanding its digital presence and has plans for mobile ordering.

Bakery chain Gregg’s says it plans to introduce a mobile-based click-and-collect service with hopes of branching out further to offer delivery.

CEO Roger Whiteside told Marketing Week: “The question is still how to make money out of it [delivery] and that’s what we’re trying to work out. If you work with Deliveroo, they charge a commission.

“There’s also the question of how it impacts customer behaviour. Will delivery cannibalise your shopper’s time and stop them going to a Greggs shop? If someone can deliver and it isn’t too expensive we can use it. But there’s still a long way to go.”

Gregg’s CEO says the chain could get to 2,500 shops from its current 1,800.

Under Whitehead’s leadership, Greggs has expanded and re-positioned itself as a major player in the healthy food-to-go market – winning plaudits for its food quality, convenient locations, speed of service, and value for money. I

t now operates over 1,750 outlets, including recent developments like its first healthier shop format at New Cross Hospital, in Wolverhampton, and first drive-thru store in Salford.

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