Hard Rock Cafe operator unveils London hotel plans

NEW YORK - DECEMBER 02:  Signage outside the 2nd Annual "Do The Wright Thing" Gala at the Hard Rock Cafe on December 2, 2006 in New York City.  (Photo by Amy Sussman/Getty Images)

Restaurant operator Hard Rock International has unveiled plans for Hard Rock Hotel London in collaboration with glh Hotels.  

A conversion of the existing Cumberland Hotel, once frequent host to guitar legend Jimi Hendrix, the Hard Rock Hotel London will be located at Marble Arch on Hyde Park and at the crossroads of Oxford Street and Park Lane.

The 900-room Hard Rock Hotel London is scheduled for completion in summer 2018 and will involve a large-scale catering scheme to support an on-site Hard Rock Café, signature restaurant, sophisticated speakeasy and lounge bars.

“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, CEO of Hard Rock International. “We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.”

A short walk from the original Hard Rock Cafe, the upcoming Hard Rock Hotel will stay true to the city’s musical heritage through live events featuring both local and international talents.

In addition, the music-inspired hotel will celebrate London’s standing as an epicenter of classic and contemporary music with curated memorabilia displays and a memorabilia vault within, housing some of the brand’s more than 80,000 historical pieces.

“With Hard Rock’s proven track record of world-class service and hospitality, combined with glh Hotels’ extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration,” commented Mike DeNoma, chief executive officer of glh Hotels.

Hard Rock International boasts venues in 69 countries, including 164 cafes, 23 hotels and 11 casinos. The company is famous for owning one of the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe.

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