Harris + Hoole eyes first new central London store in 18 months

Harris + Hoole

Five-year-old coffee chain Harris + Hoole is readying for central London expansion three years on from wave of closures off the back of Tesco partnership fallout.

The brand, which is now part of the Caffe Nero Group, is preparing to launch a central London store following the opening of a Tesco-based site in Kensington in early 2016.

Head of commercial development at the coffee chain, Josh Brown, claims that at its height the chain was rolling out 100 stores.

The company, which halted its expansion plan when its partnership with Tesco ended in 2014, has since closed a collection of its sites and now totals 37 stores.

josh brown

The Kensington property, which was the first new site for the 37-strong company in 18 months, along with the upcoming venue will take their lead from the group’s most successful store in Stansted Airport.

Brown said: “We opened one shop in 2015 that is by far our busiest shop. It’s in Stansted airport and I would say that it really helped us. That one shop alone probably taught us more about how to scale as a business and how to do coffee in an environment that we’re not familiar with more than our previous shops combined.”

Meanwhile, Brown, who was speaking at the 2017 Lunch! show, added that each new shop build has taught the company a lesson and it plans to draw upon those teachings moving forward.

He said: “We have tried to learn something different from each one of them so look for that when you go in. One of our shops we have coffee to go parking spaces, in another we have completely changed the bar around so it’s in the customers’ face. There are lots of things. We have tried to learn something with everything we do.”

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