Hotel group Accor buys the ‘European leader’ in catering procurement solutions

Accor Hotels has snapped up a tech company that optimises the supply of restaurants and manufacture of meals through a shared internet platform.

The acquisition of Adoria, a software-as-a-service platform that was founded in France 15 years ago, will give Accor access to a full suite of digital services specific to the catering sector. It described Adoria as the “European leader” in management solutions for corporate and contract catering.

Adoria offers centralised solutions for managing tendering, procurement, logistics and production. It guarantees that all stakeholders in the catering chain provide a quality service, from producer through to consumer, and ensures their profitability.

The software is used by 2,700 organisations run by 30 catering groups and brings together 300,000 active users and more than 800 manufacturers and distributors.

Caroline Tissot, chief group procurement officer at AccorHotels, said: “I am delighted with the addition of Adoria to the group’s range of services, complementing AccorHotels’ recent acquisitions in the catering sector. This acquisition is in line with our strategy to acquire the most innovative and visionary players in their markets, in order to provide our customers and partners with an increasingly wide range of complementary services. Our aim will be to support Adoria’s international development, while simultaneously benefiting from its expertise and from a highly qualified team.”

Laurent Gueye, CEO of Adoria, said that it shared the same goal as Adoria of providing the most innovative digital solutions in order to enhance its customers’ experience.

“Adoria is growing structurally in its market and we are proud to be a recognized leader among organizations and medium-sized, large and global catering groups. By combining our strengths with those of AccorHotels, we are going to increase the performance of our customers,” he said.

AccorHotels operates more than 4,300 hotels, resorts and residences across 100 different countries.

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