Iconic British chip shop chain Harry Ramsden’s has revealed that it is taking its concept to Saudi Arabia after securing a master franchise agreement in the country.
The brand has teamed up with investment firm HAAB Group to launch at least three new restaurants in the kingdom, the first of which will open in Jeddah before the end of the year.
It is not the first time that Harry Ramsden’s has traded in Saudi Arabia. It operated there for a period previously, but exited the market more than 10 years ago.
Joe Teixeira, CEO of Harry Ramsden’s, said the decision to re-enter the market was part of a wider strategy to grow overseas.
“Given their past experience and intimate knowledge of our brand, the HAAB Group is the perfect partner for us in this venture,” said. “I believe the fact that Harry Ramsden’s is now set to return to the Kingdom clearly underlines both the popularity and longevity of its appeal.”
The latest partnership is Harry Ramsden’s sixth major franchise signing in recent times. 18 openings have taken place across the Welcome Break network and new restaurants have been launched in Yorkshire, Sussex and Scotland.
“Undoubtedly, it is our intention to further strengthen the Harry Ramsden’s brand across the UK, increasing both the number of outlets and volume of sales; however our sights are also firmly set on re-establishing the brand’s visibility overseas,” added Teixeira. “We are absolutely committed to making Harry Ramsden’s much more accessible to the admirers it has, and continues to attract, both nationally and internationally.”