Budding fast food chain Wrapchic, which combines Indian food with the convenience of the Mexican wrap, is embarking on a UK franchise drive.
The company was created three years ago by Mahesh Raikar, who has 18 years of food industry experience behind him and wanted to make Indian cuisine more easily available to people around the clock, particularly at lunchtime.
After working for over two years on the idea, he invested his own money into opening the first Wrapchic in Birmingham and has recently opened a giant central production kitchen.
“The idea behind Wrapchic was simple, people all over the world love Indian food, yet there was no way for people to enjoy it with the informality of a lunchtime sandwich,” he explained. “We see ourselves as a new trend in the fast-food market, our success since day one shows the massive demand for the product, there really isn’t anything else like us around.”
A year after launching, Wrapchic has a total of seven franchisees in places such as Leicester, Coventry, Roehampton, Middlesex and Derby. They currently enjoy profit levels of between 10% and 18%.
All of Wrapchic’s gourmet product is freshly made at a recently-opened central production unit and delivered on a weekly basis. The 12,000 square feet kitchen has the capacity to supply up to 100 Wrapchic outlets.
Raikar believes franchising is the ideal model for the brand. “The reason why we want franchisees and not simply skilled store managers is we firmly believe that a franchisee will out-perform a salaried manager at every turn, and as such we are looking for investors with ambition, who have a proven track record in this industry who will treat Wrapchic as their own – as it will be! We have an incredibly strong brand, combined with a unique product range which we are looking to launch on a global scale.”
Wrapchic is currently looking for more UK franchisees, and plans are in place to expand internationally.
It assists franchisees with finding and acquiring the right premises, designing and fitting out the stores and recruiting staff.
Wrapchic claims that research from the British Franchise Association and Nat West shows that the franchising market has more than doubled in size to £14 billion over the last 20 years. It also states that in contrast to the 80% failure rate of new business start-ups, 92% of franchise outlets are profitable.