Organisers of the Caffè Culture Show have revealed details of the seminar programme they have put together for this year’s event.
The Business Theatre seminar programme will feature a line-up of well-known, respected industry experts to discuss the key aspects of running a successful business. This includes the Caffè Fundamentals programme for those just starting out or looking to expand. It focuses on inspiration to help build a business, attract new customers and develop a unique proposition.
Speakers include best-selling author and consultant John Richardson, with his Guide to Starting a Coffee Shop. From sourcing equipment and finding a site to delivering first class coffee and developing the right menu for the market, this step-by-step guide is designed to help operators get their first coffee shop up and running.
Meanwhile, marketing specialist Guy Clapperton will discuss how best to approach marketing plan, the importance of understanding a target audience and whether social media is really all it is cracked up to be in a presentation entitled ‘Is Social Media Dead?’.
Tim Sturk, education co-ordinator for the Speciality Coffee Association of Europe (SCAE), who despairs of coffee ‘done badly’, will go back to basics to ensure operators always serve the very best coffee in his talk ‘In Serving Responsibly’.
For established operators, the Caffè Enterprise programme will offer advice on how to secure investment and how to turn a business into a major brand.
Speakers include David Abrahamovitch, founder of Shoreditch Grind, who will share the secrets of Grind’s success, from disrupting the market with a completely new coffee shop concept, to crowdfunding £1.5m of investment.
Hugh Costello, investment director at private equity firm Livingbridge, will deliver a seminar entitled ‘Ready for Investment?’ He’ll discuss the process of seeking capital investment, what investors are looking for, the benefits to business growth and what you can expect from an investor in return – a must-attend session for entrepreneurs with big ideas.
Meanwhile, Carl Reader from the British Franchise Association and Euan Fraser, coffee shop and franchising consultant. will provide an insider’s guide to expanding hrough franchising, from timing, preparation and stories from the high street chains, to how to avoid common mistakes.
In ‘State of the Nation’, John Richardson will discuss the findings of this year’s Caffè Culture Show Cafeconomy research, exploring the state of the market and consumer views of the coffee shop experience.
Last year’s research showed that nine in ten (92%) independent operators felt confident and optimistic for the year ahead, with 80% expecting turnover growth. 93% were planning investment in their business in the year to come, with nearly six in ten (59.2%) reporting improved business performance versus the previous year.
The Caffè Culture Show 2016 takes place at Olympia London on 10-11 May 2016.