Hotelympia once again opens its doors to the catering and hospitality industry this week, and this time around it will be divided up into four distinct shows as part of a “fresh new identity” created after organisers sought feedback from the industry.
The revamp has been led by a new team at Fresh Montgomery, which hopes to reinvigorate the event with a revised format that is still contained under one roof.
The show will now be divided into The Foodservice Show, incorporating a coffee-focused Café Commerce section and feature; The Hospitality Tech Show; The Professional Kitchen Show and The Interiors and Tableware Show.
Fresh Montgomery is positioning each one as a specialist event in itself, but insists they will all benefit from the longevity of the Hotelympia brand and a heritage that typically sees it attract more than 30,000 visitors across the week.
Former Fresh Montgomery boss Toby Wand left the business earlier this year, but the company has since created a new organising team headed up by portfolio director Ross Carter (former organiser of the London Wine Fair), marketing manager Sam Chance (Independent Hotel Show) and managing director Lori Hoinkes (previously Maple Leaf Foods director).
Carter said: “Following a period of consultation with the trade we have developed the Hotelympia brand to act as the umbrella to four co-located shows, each created to meet the demands of specific buying audiences in the hospitality industry. Since its inception, Hotelympia has sought to mirror the vibrant industry that it serves, to stay relevant and ahead of the curve — 2018 will be no different. We move forward with great optimism and excitement, a revitalised Hotelympia experience,” he added.
One of the focal points for operators in search of equipment will be The Professional Kitchen Show, a dedicated zone where chefs’ creations come to life.
With equipment now available in all shapes and sizes to cater for everything from micro-size kitchens to mass catering, buyers will have a chance to gauge the type of solutions now available in the market.
Organisers say that throughout the four days the very latest catering equipment will be on show, with many suppliers expected to highlight the new technology that now underpins their innovations and demonstrate how their appliances can make kitchens run faster and more efficiently.