Visitors to Electrolux Professional’s booth at Hotelympia this week will have noticed the absence of any physical catering equipment to see or touch – instead the manufacturer is grabbing operators’ attention with an instant finance package.
The move builds on the company’s ‘Express’ service, which allows operators that need to replace or upgrade a core item of equipment to take delivery of a new product within 24 hours of placing an order.
The instant financing option now makes it straightforward for operators to afford the kit they need and overcomes the issue of making a replacement purchase that they hadn’t budgeted for.
The offer has been created in partnership with independent finance provider Shire Leasing and will mean that Electrolux can offer flexible finance options to make upgrades and distress scenarios as pain-free as possible for those without the capital to take immediate action.
Electrolux said the Express Finance package promises the rapid finance and delivery of the most commonly-replaced kit – from prime cooking and dishwashing, to refrigeration and dynamic preparation equipment – in just four steps.
When a machine needs upgrading, customers can contact an Electrolux partner to obtain instant finance approval on a replacement, before the order is placed and delivered within 24-hours.
Using Shire Leasing’s systems, the operator can gain immediate approval to ensure there is no delay in securing the equipment.
Darren Lockley, head of Region for UK & Ireland at Electrolux Professional, said the “landmark service” will take the stress out of replacement purchases.
“Speed is key when it comes to the replacement of equipment, but we know that not all of our customers have instant access to the capital they would need to replace their kit when the time arises,” he said. “In fact, well over half of people we asked as part of our research said they would buy on finance given the option. Through Electrolux Express Finance, we are offering a comprehensive solution for when chefs and caterers most need it, and we hope that this service will be the perfect tool for those in need of a fast and reliable replacement.”