Investors pledge further cash to support juice bar chain’s retail store growth

Manchester-headquartered TD4 Brands, the parent company of Boost Juice Bars and The Shake Lab, is planning to accelerate the roll-out of its national retail chains after receiving further funding from its financial backer, Business Growth Fund (BGF).

TD4 Brands is on course to achieve sales in excess of £13m this year, up from £5m in 2013 when BGF first invested in the business.

Over the last three years, the company has increased the number of Boost Juice Bars from 10 to 32, and has opened up seven new sites in the past year alone, including in Cambridge, Reading, Southampton, Sheffield, Manchester and London.

As part of its expansion, TD4 Brands introduced its bespoke milkshake concept, ‘The Shake Lab’ to Manchester’s Trafford Centre in December 2015, with London’s White City and six other large schemes targeted for this year’s roll-out.

TD4 Brand’s team of nearly 400 is led by founder-owners Richard and Dawn O’Sullivan, who set up the business in 2007 shortly after selling Millie’s Cookies. The O’Sullivans independently own and operate all Boost stores in the UK and Ireland. Boost now has a franchise network of more than 400 stores worldwide. Manchester’s Trafford Centre remains home to the busiest Boost Juice Bar globally.

In the next phase of growth, the business plans to open up to eight stores this year. To support their plans, BGF has increased its investment in TD4 Brands to £4.9m.

Richard O’Sullivan, CEO of TD4 Brands, said: “Three years on from their original investment, we are really pleased that BGF shows continued support and confidence in the successful expansion of our company. It’s a great example of both the business and the investors delivering on their promises.”




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