Jestic unveils new structure and general manager

Jestic expands bakery offering with exclusive launch of Sveba Dahlen and Glimek lines

Jestic Foodservice Equipment has appointed Ben Dale as director and general manager with immediate effect.

Dale has worked at Jestic since it was formed in 2005, and has held the role of commercial director for the last 10 years. He will now head up the business following the departure of Steve Loughton, who joined Hoshizaki UK earlier this month.

Dale will be supported by sales director, Steve Morris; service director, Neill Pearson; and Michael Eyre, who will take on the newly formed role of culinary director, which will see him play a pivotal role in building and maintaining key relationships within national accounts, along with having an increased focus on equipment demonstrations at both Jestic HQ and customer trial sites. Jestic - Ben Dale - Director & General Manager

The team will work closely with owner Martin Beesley who is delighted to have Dale heading up the organisation: “As commercial director, Ben has been instrumental in helping the company to have grown year on year and I am delighted that he will now be taking on this new role. I would like to wish him every success in the new position and look forward to working with him closely as we move into 2017 and beyond.”

The appointment means a very exciting start to the year for Dale, who is excited by the challenge of the new role: “We are privileged to have some very prestigious brands in the Jestic Foodservice Equipment portfolio and as a result we are perfectly placed to continue our growth, despite the current challenges in the market.

“I am thrilled to be taking on the new role of director and general manager and look forward to working with all in the industry, from our dealers and distributers through to the chefs, owners and end users that rely on our equipment every day.”

Early in 2016 Jestic took on the sole distribution rights of the Sveba Dahlen brand in the UK, which will see the introduction of a new bakery kitchen at the Paddock Wood site in Spring 2017. This will sit alongside the current development kitchen which houses the other key brands including Wood Stone, Josper, Vitamix and Henny Penny.

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