John Lewis signals intent for restaurant investment

LONDON, ENGLAND - DECEMBER 17:  The John Lewis store on Oxford Street on December 17, 2013 in London, England. As Christmas Day approaches, London's central shopping districts attempt to lure shoppers into stores with last minute deals in an effort to pull sales away from online outlets.  (Photo by Bethany Clarke/Getty Images)

John Lewis is embarking on a greater push into the foodservice market by launching new restaurants in a quarter of its stores over the next year.

In what marks a major commitment from the brand to step up its in-store food experiences, the retailer will extend its partnership with Joe & The Juice and Rossopomodoro to open 10 new restaurants.

As well as the permanent sites, the two brands will have pop-up outlets at John Lewis’ Summer Retreat on the rooftop of its flagship Oxford Street shop.

The new outlets follow the successful introduction of Joe & The Juice in John Lewis Solihull and the opening of Ham Holy Burger and Rossopomodoro restaurants in John Lewis Oxford Street.

Newcastle will be the first shop to open one of the new sites for both Joe & The Juice and Rossopomodoro. Further Joe & The Juice outlets are scheduled to open in Bluewater and Watford as well as in John Lewis’ new shop in Birmingham, with a further Rossopomodoro restaurant scheduled to open in Kingston, with further sites to be announced.

Alison Smith, head of foodservice at John Lewis, said: “We’re delighted that we have been able to expand on our successful relationships with both Rossopomodoro and Joe & The Juice. Customers have welcomed the introduction of new and exciting places for them to refresh and refuel, and continuing our partnership with them will allow us to offer another compelling reason for customers to shop with us.”

Joe & The Juice focuses on health and lifestyle food, serving freshly squeezed juice, coffee and sandwiches. The brand was founded in Copenhagen, and opened its first UK outlet in 2009 and now has five cafes in London, as well as John Lewis Solihull.

Rossopomodoro makes traditional Neapolitan pizza and pasta dishes with all ingredients coming from the Campania region.

Founded over 20 years ago, it now has more than 70 branches in Italy and have opened six restaurants in London, including a site in John Lewis Oxford Street.

John Lewis operates 43 John Lewis shops across the UK, comprising 31 department stores, 10 John Lewis at home stores and shops at St Pancras International and Heathrow Terminal 2.

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