Just Eat extends chain trial period in a bid to fend off competition

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Takeaway ordering website Just Eat has followed suit of other food delivery operators to institute new chain restaurant offerings in a bid to trump its rivals.

Just Eat makes the move to defend its position in the delivery market following Deliveroo’s announcement of ‘dark kitchens’ that will allow them to meet high demands.

Dan Warne, managing director, declined to comment on the plans when pressed by The Telegraph, but told it that: “bespoke delivery-only kitchens are the perfect example of innovation at Deliveroo – it lets our restaurant partners scale to new sites at low risk, while creating amazing new choices for customers.”

Up until recently the food delivery company has focused on independent food sites but the recent trial, which meant customers could order food to be delivered from roughly half a dozen branded chains, saw KFC, Burger King and Chilango added to the service, among others.

As a result Just Eat has expanded by 180 sites to now include 450 outlets.

Paul Harrison told the Telegraph the decision offers customers more choice whilst defending its position in the delivery market.

“We have always faced very strong competition, which now takes the form of US tech giants like Uber, and they are going after chains in the UK market,” he said.

“We don’t want to see too many chains sitting on the Uber platform.”

The company saw UK order numbers rise nearly 18% to 49.5m – more than half of its 80.4m orders globally.

Mr Harrison said the company had decided to up its revenue guidance for the full financial year to between £500m-£515m compared to £480m-£495m previously but would reinvest the proceeds meaning it held adjusted profit guidance at between £157m-£163m.

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