Bakery chain breaks out of London and kicks off regional expansion

Le Pain Quotiden plans first out-of-London site.

Belgian bakery chain Le Pain Quotidien has outlined plans to open its first site outside of London this after securing a unit in Bicester Village.

The café will be located at unit 82 within the village and is the brands 26th site. The venue will have 155 covers inside and feature an outside terrace seating 60.

The restaurant will serve its usual locally-sourced breakfast, lunch and dinner menu all which feature its traditional artisan baked bread alongside a selection of pastries, tarts, salads, soups and platters.

Le Pain Quotidien, which celebrated its 25th anniversary last year, currently has 25 outlets in the UK and more than 200 globally. All its stores in the UK are company-owned and, together with its self-owned US and Paris stores, make up around half of its overall estate.

The business was founded in 1990 by Alain Coumont, then a young chef who could not find the right bread to serve in his Brussels restaurant.

He decided to make it himself and opened a small bakery where he could knead flour, salt and water into what have become his signature rustic loaves. Le Pain Quotidien is a privately-held company with its headquarters in New York.

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