Leeds-based stainless steel manufacturer Pland Stainless has joined the ‘Made in Britain Campaign’, an initiative designed to support and promote British manufacturing in the UK and overseas.
Pland, which makes sinks and tables for the catering industry, is keen to highlight the strength of British-built products.
“We are delighted to join a government-endorsed campaign that truly identifies British-made products and gives buyers the knowledge and therefore an educated choice on the goods they buy,” said Steve Duree, managing director of Pland Stainless.
The Made in Britain campaign aims to shed some light on this and is now on its way to reaching its objective of signing up 1,000-plus manufacturers to use the marque.
It was created after research showed that half of buyers admit confusion about which brands could still claim to be made in Britain, with international takeovers and moves towards Far Eastern production all contributing to an increasingly puzzled landscape.
Two-thirds of people said they wanted an official seal of approval to show products made in Britain, while half think British brands should bring manufacturing back to the UK. More than a third of those questioned state that they would buy British if it were easier to identify authentic British-made products.
The Made in Britain marque is now managed by a not-for-profit company called Made in Great Britain Campaign Ltd. Its focus is to lobby MPs and peers to raise the profile of the campaign and gain Government endorsement, to promote the marque and campaign in the media to gain awareness and to promote its members, all of whom have been vetted prior to joining.