Leicester businessmen bring US chain to the UK

MP John Ashworth at O' My Buns Leicester branch opening

A café chain popular in the US has chosen the UK to mark its entry into the European foodservice market.

O’ My Buns, whose flagship product is a coffee bun that originated in Asia as a simple dessert, has opened a branch in Leicester and set its sights on expanding in the UK.

It is reportedly planning six branches in the UK by the end of this year, with one a month launching thereafter if the concept catches on as well as it expects.

In addition to the US, O’ My Buns operates retail stores in Taiwan, Malaysia, Saudi Arabia, the UAE and Pakistan.

The Leicester site is managed by business partners Fayyaz Jamal and Hanif Piranie, who are understood to also own the Maryland Chicken stores and Chilli Flames in the UK. They intend to open two more locations for O’ My Buns in Leicester this year and have secured sites for London, Manchester and Birmingham.

A centralised production kitchen in Leicestershire, which employs 10 people, makes all the products that go into the café and is large enough to support future sites.

Jamal told the Leicester Mercury that the buns come in a range of sweet and savoury flavours and have a coffee glaze. “It is a very unique product. It comes from Asia. So far the feedback has been very positive – people love it and it has been exceeding all targets.”

Piranie added that the buns could not be found anywhere else in the country and said his first experience of the brand came during a visit to the UAE.

“When I first walked into O’ My Buns in Abu Dhabi, I was mesmerised by the smell of fresh baked buns and coffee. It was a warm, relaxing aroma which was more powerful than any aroma I’ve experienced in UK coffee houses. Once I had tasted a coffee bun, I was convinced this should be in the UK.”

The main picture above shows MP for Leicester South, John Ashworth, during a recent visit to the first O’ My Buns site.

He said: “I am really pleased that a Leicester based company is successfully launching a major brand from the USA. The coffee and Karak Chai is excellent, and The Bun has a relaxing ambience.”

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