UK healthy fast food chain Leon is planning to open 20 branches in Scandinavia over the next five years following a deal with a restaurant group that operates more than 350 sites in the region.
Umoe, a business owned by former oil industry executive Jens Ulltveit-Moe, will help Leon put down roots in Scandinavia, with the first restaurant opening in Oslo as soon as the end of this year.
Leon’s only two other overseas restaurants are at Amsterdam’s Schiphol Airport, so the move is a signal of its intent to ramp up sales abroad.
As part of the agreement, Umoe has reportedly taken an undisclosed stake in Leon.
CEO John Vincent told the Telegraph that the deal would help his ambition to make Leon the number one in “naturally fast food”.
Last week we revealed how Leon has undergone a major reshuffle at board-level in recent weeks.
Co-founder Henry Dimbleby, Jacques Fragis and Henrietta Dimbleby have all left the chain, while Fersen Lambranho from Spice, the private equity firm that invested £25m in the business last year, is among those to come in.