Les Simmons comes out of retirement to join Precision

Les Simmons, managing director, Middle East

Refrigeration manufacturer Precision has appointed Les Simmons as managing director of the company’s Middle East sales office in Dubai, months after he announced his retirement from the industry.

Simmons is well known in the catering equipment industry, having worked with notable brands, including Scotsman and Hoshizaki, for over thirty years. Most recently he has represented Gram Hoshizaki in the Middle East.

He retired in December but decided it wasn’t for him. He was offered several jobs and chose to join Precision.

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“I met Nick Williams [Precision’s managing director] about four years ago and we clicked,” Simmons said. “Of course his father Mike is a legend in the industry. What I like about Precision is the positive attitude throughout the organisation, the quality of the equipment, the impressive R&D, and the fact that they really listen to their customers. It’s my type of company.”

Nick Williams commented on Simmons’ appointment: “Our brand is still relatively new to the Middle Eastern market. However, we’ve made great inroads over the past couple of years, supplying equipment to some of the region’s leading hotels, restaurants and fine dining establishments.

“Les has vast experience and knowledge of the Middle East market and we plan to build on this foundation to establish Precision as the “go to” company for quality refrigeration in the region.”

Simmons said: “I’m going to enjoy promoting and selling top quality, British made refrigeration. Precision offers a full range and that’s important – in the Middle East companies prefer the ‘one stop shop’.”

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