London-based premium casual restaurant group, Muriel’s Kitchen, is to enter the grab-and-go market with its first brand extension – MK by Muriel’s Kitchen.
Opening on Putney High Street next month, MK by Muriel’s Kitchen is a quick-service, licensed variation of the brand offering a range of freshly-prepared healthy dishes, available to take away from breakfast to dinner, at an affordable price. Average spend per head for lunch is expected to be £6.50, according to the firm.
Muriel’s Kitchen currently operates outlets in Richmond, Soho and South Kensington, but the new Putney branch marks a diversification in strategy. It intends to open at least five more sites over the next 12 months.
Sam Miller, co-founder of Muriel’s Kitchen, said: “We’re delighted to be opening our first grab-and-go outlet in Putney, offering customers home-cooked, healthy and seasonal cuisine to take-away. MK by Muriel’s Kitchen will aim to be a community hub, delivering something for everyone from healthy to indulgent items throughout the day. We have ambitious plans to open a further five sites by 2017.”
The 1,000 square foot site will be stylistically similar to the restaurants with shelved units, blackboards, Mosaic Del Sur tiled flooring and a marble serving counter. Oak counters will run alongside the windows providing 15 covers, with a further two benches located outside.
Muriel’s Kitchen was founded in 2011 by husband and wife team Sam and Charlotte Miller (above). Charlotte was inspired by her desire to re-create the food of her late grandmother Muriel and what came out of her 1950s kitchen.
The ethos behind the concept was to take inspiration from classically British family plates and give them a modern twist. They devised a menu serving a variety of dishes including healthy, vegetarian, vegan and gluten-free options using only the best British ingredients.