When it comes to preparing and delivering food, QSR restaurants in London can definitely lay claim to being the busiest.
According to research from The NPD Group, the English capital is significantly outgrowing the rest of Britain across breakfast, lunch, dinner and snacks throughout the day.
QSR restaurant traffic for the most recently available annual period (year to August 2014) reveals an increase of 14% year-on-year versus the same period five years ago compared to 2% growth for the rest of Britain.
London also reigns supreme in terms of just lunches, with the QSR channel recording traffic growth over the same period of 17% compared with 4% for the rest of Britain, though the percentage of lunch visits that are ‘to go’ — meaning the food is taken out of the premises for consumption — is almost the same as the rest of Britain (65% versus 64%).
However, there is a marked difference in cost. The average lunch-to-go purchase from a fast food outlet costs £3.53 in London, around 24% higher than the £2.84 average for the rest of Britain, even when people are buying the same number of items.
“Lunch purchased through the fast food channel in London has increased far faster than in the rest of Britain,” says Cyril Lavenant, group director of foodservice UK at The NPD Group. “And for the lunch-to-go segment within that, Londoners generate a much higher level of the traffic relative to the population size of the capital.”
|The NPD Group: Top 5 Lunch-to-Go items bought at Quick Service Restaurants (QSR) in London for year ending August 2014||Percentage of Lunch-to-Go visits that include this item|