M Restaurants bucks industry trend with airline-style ‘choose a seat’ policy

M Raw

M Restaurants, the award-winning drinking and dining venue in Threadneedle Street, in the City of London is to launch an airline style, ‘choose a seat’ option, with a new ‘book a booth’ booking feature.

Customers who visit the M website, will be offered the opportunity to choose where they sit in the restaurant and book a booth in both the Grill and Raw restaurants.

Simultaneously, M founder and CEO Martin Williams has announced a ‘keep your table’ policy and condemned the restaurant culture of turning tables by giving customers get out times: “Dining should be a relaxing bespoke experience, which can be as short, or as long, as the guest wishes.

“As a diner, there is nothing more disrespectful than being repeatedly told throughout the booking and seating process that the restaurant wants your table back.

“At M, with our ‘keep your table’ policy; if you book a table it is yours for as long as you wish.”

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