Manchester United FC is to take stock of more than 200 fully automatic Melitta coffee machines after announcing a multi-year partnership with the catering equipment brand.
The value of the deal has not been disclosed but it will see the company become the Premier League club’s first Official Coffee Partner.
Melitta, part of the family owned Melitta Group, will be the club’s exclusive coffee partner in Europe, with the tie-up covering UK, Ireland and Germany.
As part of the agreement, more than 200 fully automatic Melitta coffee machines and makers will be installed within executive club boxes and hospitality areas around Old Trafford. The firm will also supply a range of porcelain, accessories, multipurpose and disposable materials.
With an estimated 6,000 Kilogrammes of coffee consumed each season, the famous stadium will provide a backdrop for Melitta to demonstrate its ability to provide quality coffee products to a mass audience, without compromising on quality and flavour.
In addition to this, Melitta played a major role in the refurbishment of the Club’s Red Café at its famous Old Trafford stadium.
The new offering includes a sleek coffee bar, as well as a new dining area within the main restaurant.
The revamped Red Café is currently open to the public and will be officially launched with Manchester United first team members and Club ambassadors and legends later in the season.
As well as equipping Old Trafford with the latest commercial coffee machines, the agreement will see Melitta involved in merchandising activities, including the sale of club-branded coffee machines.
Manchester United’s group managing director, Richard Arnold, stated: “Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family run business was built on its founders invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.”
Volker Stühmeier, member of the chief corporate management at Melitta, added: “It is a great honour to work with one of the most successful football teams in the world in such a close and trustworthy way. We have the ability to not only serve premium quality coffee using our state-of-the-art equipment, we will also be providing a substantial amount of porcelain, accessories, multipurpose and disposable materials.”