Retail chain McColl’s is driving into the coffee-to-go market after successfully trialling the use of commercial coffee machines in a handful of its stores.
The company, which operates 1,300-plus outlets across the UK, has been assessing demand for takeaway coffee after installing hot beverage machines in four of its stores. McColl’s recorded average sales of 25 cups a day during the test period.
It has now decided to roll out the machines to 110 stores — around 10% of its estate.
McColl’s is partnering with Nescafe on the project and will use the manufacturer’s eXpresso Plus Nescafe Alegria machines for the roll-out.
Paul Taylor, general manager Food2Go at McColl’s, said customers now expected to see food and drink in their local convenience stores.
He was quoted as saying: “Food2Go is a key pillar of our strategy for 2015 and onwards — and so it made perfect sense to complement this concept with a coffee and hot drinks offering as well.”
EXpresso Plus Nescafe Alegria machines are constructed for office-type environments and serve black coffee options as well as cappuccinos and lattes.