The former boss of McDonald’s UK and European business has been appointed as the fast food chain’s new president and CEO.
Watford-born Steve Easterbrook will lead the company’s global operations when current chief Don Thompson retires on March 1. Thompson has worked for the brand for more than 25 years.
Easterbrook will also replace his predecessor on the board of directors.
He joined the company 20 years ago, although he left the business in 2011 to head Pizza Express and later Wagamama. He rejoined McDonald’s two years ago.
“Steve is a strong and experienced executive who successfully led our UK and European business units and the board is confident that he can effectively lead the company to improved financial and operational performance,” stated Andrew McKenna, non-executive chairman of the board of directors.
Prior to this promotion, Easterbrook was Senior Executive Vice President and Chief Brand Officer, leading McDonald’s efforts to elevate its marketing, advance menu innovation, and create an infrastructure for its digital initiatives.
Easterbrook said: “I am grateful to have had the opportunity to work with Don and congratulate him on his remarkable career at McDonald’s. I am honored to lead this great brand, and am committed to working with our franchisees, suppliers and employees to drive forward our strategic business priorities to better serve our customers.”
McDonald’s operators more than 36,000 locations in 100 countries, serving approximately 69 million customers every day.
More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.