McDonald’s kitchens in the UK are being prepped to produce a trio of new burgers designed to offer something entirely different to customers.
The Classic, The BBQ and The Spicy are part of a special ‘Signature Collection’ that the fast food chain will pilot in 28 restaurants after being created by McDonald’s team of food specialists and its Chefs Council.
The council is a team of chefs with a wide range of experience from Michelin starred restaurants to cooking for international royalty. This range of premium burgers features a thicker beef patty made from 100% British and Irish beef.
A team led by Duncan Cruttenden, food development director at McDonald’s UK, surveyed customers on their expectations of a premium burger and found they wanted a thicker beef burger, high quality ingredients and for it to be freshly prepared.
“We’ve crafted a range that is a truly exciting permanent addition to our menu – every product has to earn a place on our menu and our customers have told us the Signature Collection has done just that,” said Cruttendon.
As part of the ongoing restaurant transformation programme, McDonald’s has introduced new lay-outs and increased technology to the kitchens, meaning all iconic menu items will be made specially to order for customers.
Due to the thicker patty, the new burger takes a little longer to cook than other burgers on the menu, which means at quieter times there could be a short wait for a Signature Collection burger.
The trial is taking place in 28 restaurants in London and the South, and is set to roll out across the country next summer when the Signature Collection will become a permanent item on the menu in around 400 restaurants already refurbished as part of the ongoing ‘Experience of the Future’ transformation programme.