The company that provides hospitality to the McLaren F1 team has been sold to One Event Management, which will combine it with its premium catering business Mecco to create a leading luxury event design company.
Together, they will operate as Absolute Taste across a broad spectrum of hospitality services and concepts including Absolute Taste’s existing portfolio of restaurants and cafes, private jet catering, bespoke events, fixed site contracts and performance sports including F1 hospitality.
Best practices will be shared under the newly created Absolute Taste, with existing teams and offices unaffected.
Further investment in product innovation, coupled with the very best talent will provide a strong opportunity for growth, according to the company.
Neil MacLaurin, chairman of One Event Management, said: “Absolute Taste marks the best of the best in food design and hospitality, and is a fantastic fit as we strive to reach the pinnacle in food, drink and customer entertaining. We’re busy planning this year’s events and our new team is sure to knock creativity out of the park and create some phenomenal customer experiences.”