Middleby UK seals agreement to distribute Viking appliances

Viking range

Middleby UK has become the national distributor for Viking appliances.

The agreement in the UK comes two years after Middleby Corporation acquired Viking back in 2013.

Viking joins a roster of equipment brands including  Pitco, Middleby Marshall, Blodgett, Houno, Brema and Holman for Middleby UK.

Middleby will target the Viking brand to highly specialist retailers and interior designers working with domestic and commercial customers.

Stephen Stroud, formerly of Samsung Appliances, has been heading up the residential sales division since January 2014.

Adrian Wood, managing director of Middley UK explains: “Middleby is well known internationally and nationally for its commercial catering brands. The Company is hugely successful and growing strongly by acquisition.  The Viking brand is a perfect fit for Middleby, whilst moving us into the high end of the residential market – a market that also offers us potential with our other brands.  During early summer we will unveil a brand new 10,000 sq. ft. dedicated Viking showroom, it will take pride of place alongside all our other brands and be an inspiring destination showroom for consumers used to an extraordinary buying experience.”

Steve Stroud adds: “We’ve been working away in the background for almost 12 months to ensure that Viking customers get the service the brand demands.  We have taken over all legacy servicing and taken a good hard look at the entire range in the UK.  It’s important to make clear we are not just distributing the range, Middleby Corporation own Viking  which means it will receive the investment it needs to enable it to reach its potential.  Viking is a highly specialist product range and we anticipate much of its growth coming through designer specification.  It’s our job to make the products available, to look after them all properly and convey the American Dream.”

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