Mitchells & Butlers has announced that it will strive to recruit 3,200 apprentices in the next three years, bringing its number of apprentices to 5,000.
The group behind brands like All Bar One, Harvester, Miller & Carter, Toby Carvery and Browns, announced its commitment to young apprentices as part of National Apprenticeship Week.
Looking to appeal to a new pool of young talent, Mitchells & Butlers is recruiting apprentices outside of its current businesses, while also supporting and developing its current workforce to maximise its approach.
Driven by a campaign centred around ‘Sharing our Rising Stars’, the company is showcasing how its high-quality apprenticeships give young people a firm foot on the career ladder.
Jan Smallbone, director of learning and talent development at Mitchells & Butlers, commented: “Apprenticeships give young people a genuine alternative to academic study, and a real path to a long-term career in hospitality. Since National Apprenticeship Week last year, 49% of our 560 recruited apprentices are in the 16-18 category – showing that young people are really beginning to engage with alternative ways to get their career moving forward.”
The ‘Sharing our Rising Stars’ campaign, which kicked off this week, has seen the company work with its general managers across the UK to invite its apprentices to an exclusive celebration meal, which will also see their parents join them to see and experience their place of work.
Smallbone continued: “National Apprenticeship Week allows us to reach out to those thinking about starting an apprenticeship and help to make the right decision for them. Our mixture of apprenticeships ensures that there’s something for everyone who is interested in a career in hospitality and supports those that want to improve on their academic results too. Our aspiration is to grow our current population of 1800 apprentices to 5000 over the next 3 years, maintaining a strong focus on high quality programmes which really grow young talent.”
There are currently four different apprenticeships open to all school leavers. The company’s Bar & Waiting Apprenticeship, Chef, and Culinary Apprenticeships see young people gain a level 2 qualification within their chosen field within the first 12 months – they are also offered the opportunity to progress onto higher level apprenticeships up to level 5.