The ‘stop’ button has been pressed on the production of Moorwood Vulcan cooking equipment in the UK after Manitowoc confirmed that it is axing the brand from its portfolio.
Manitowoc said it has “reluctantly” taken the decision to cease manufacturing the brand, which has 150 years of history behind it and was assembled at its factory in Sheffield. The brand joined Manitowoc in 1998, when it was then Enodis.
Moorwood Vulcan will be a familiar name to many who have spent their career in the catering equipment industry but the brand has faced increased competition over the years. Internally its success has also been overtaken by Manitowoc’s Merrychef brand, which is made at the same plant.
Steve Hemsil, sales director for the UK and Ireland at Manitowoc, said the decision to pull the plug had been made with a heavy heart.
“It will be extremely sad to see such a historic and well-loved brand no longer be part of the UK catering equipment industry, however, as a company with innovation and technology at its core Moorwood Vulcan sadly no longer fits with the overall Manitowoc identity and therefore the decision has been taken to retire the brand from our portfolio. This is not a decision that has been taken lightly as it is such an iconic British brand which is highly respected within the industry for its no nonsense, simple, robust build and its reliability.”
Manufacturing of the brand officially ceased on Friday, with full discontinuation coming into effect by the end of 2016.
The move will allow the current factory to focus entirely on Merrychef, and all staff will be trained in the Merrychef development and manufacturing process. Manitowoc expects the change to lead to increased production for Merrychef equipment.
Mr Hemsil insisted that current owners of Moorwood Vulcan kit would not be left without support following the brand’s departure.
“Customers of Moorwood Vulcan equipment can be assured that Manitowoc Foodservice will continue to meet and exceed its statutory requirements to support and service the brand, as part of Manitowoc Foodservice’s on-going commitment. As such we expect Moorwood Vulcan to remain a familiar sight in kitchens up and donw the country for years to come,” he said.