Marks & Spencer is to test fresh sushi counters in its food halls following a tie-up with UK restaurant chain Wasabi.
The supermarket giant is aiming to improve its in-store experience with a touch of theatre and freshly-prepared products displayed in the latest counters.
The counters will sell an extensive range of Wasabi’s products, with focus on the expertly prepared fresh raw sushi and hot meals.
As a concession service, customers will order at the Wasabi counters and pay at the M&S checkout, allowing them to easily purchase from both brands.
The partnership will begin with a five store trial, four of which are in London, with all of the counters due to open before Christmas.
It comes as M&S develops it’s offering in London, with its new Bishopsgate store opening last week – one of seven that will open over the coming year in the Capital.
As a co-branded partnership it is the first of its kind for both M&S and Wasabi. The companies said they will be listening carefully to customer feedback to develop the roll-out of the partnership.
Dong Hyun Kim, founder of Wasabi, which runs 50 branches of its own, said: “This partnership is extremely exciting for Wasabi. Our customers know that they can expect high quality, affordable sushi and hot food from us. We’re delighted to have the opportunity to bring our expertise and innovation to Marks & Spencer customers as well.”
Andy Adcock, food director at M&S said: “Health, convenience and food on the move are all growing areas of our business and by working with an expert partner we know we can offer our customers the very best.”